At Instoried, they have built deep learning-based natural language processing systems to help optimize content.
The platform helps content writers in e-commerce, news, FMCG, and other verticals to optimize emotions in their marketing content.
Sharmin Ali, Founder & CEO, Instoried, said, “With all brands selling online and the world going virtual, we were able to identify a huge opportunity in this adversity (pandemic time) and have grown 50X in the last one year. We are now looking at scaling operations in the US. This fundraise will help us go to market, build a strong team in the US and add more product offerings to our existing portfolio.”
Instoried claims to have on boarded over 120,000 users in just two months. Its customers, the company said in a statement, have seen an increase in lead generation by threefold and double content ROI within six months of using the tool.
Instoried aims to use the fresh capital to further strengthen its tech stack, enter newer geographies and expand the team as well as operations.
We wish the entire team of Instoried, the very best for their journey ahead.