D2C brands have had quite a time this year!
Not only massive growth but also massive funding flowed in.
One such brand is Clensta Internationals.
Providing personal hygiene and home care solutions, Clensta
has its residency at the Biotechnology Business Incubation Facility at IIT-Delhi.
Founded in 2016 by Puneet Gupta, Clensta started with the flagship products based on Waterless Technology.
The company aims to reduce the ever-increasing problem of water shortage.
They are a team of IIT, IIM and SRCC grads and believe in novel ideas and smart execution.
Their vision is to provide every Indian affordable basic level of sanitisation & hygiene.
Growth & Stats
Clensta also operates both in the B2B and B2B2C segments.
The company is currently targeting the $6.2B Indian Home Care market.
-It has over 30 products in its portfolio.
-The growth has been 4X since last fiscal.
-The firm has achieved a CAGR of over 130% and aims to earn -Rs 1,000 crore revenues in the next 5 years.
In Sep 2021, the company also partnered with Cipla for marketing and distributing their products based on waterless technology.
Funding & Investors
Clensta has raised a total of $3.3M in funding over 4 rounds.
Their latest funding was raised on Dec 9, 2021 in a Series A round.
The round was led by Venture Catalysts and Inflection Point Ventures.
It also saw participation from Hem Angels, part of Hem Securities Limited, N+1 Capital (RBF), the existing investors.
In total, Clensta is funded by 12 investors:
Venture Catalysts, Inflection Point Ventures, IAN Fund, N+1 Capital
and Indian Angel Network being the lead ones.
Upon raising this investment, Founder & CEO, Puneet Gupta
said:
“ There is no bigger confidence booster for a first-generation business than the fact that people are trusting their growth plans with their precious financial wealth.
We, as Clensta International, are more than ever thrilled for our growth now that we have a great range of products in our basket and are soon going to launch another hygiene tech range.
We aim to use technology to scale the personal care segment and provide a personalized shopping experience to our customers.
This is a milestone that affirms that we are on the right path. We look forward to making our investors, consumers, team members, and supporters proud of our future innovations.”
The funds will be used to:
-scale up the company’s sales
-ramp up brand marketing
-expand Clensta’s online and offline presence across India
Clensta has already achieved milestones by saving nearly 400 million litres of water.
The company is pro-actively contributing towards sustainable development.
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