4 Men’s Grooming Brands that are redefining the market

4 Men’s Grooming Brands that are redefining the market

Men’s Grooming market is projected to grow at a CAGR of over 11% to cross $1.2 billion by 2024.

The quintessential men of India are more conscious of their personal hygiene and care today. The demand for men’s grooming products has skyrocketed. 

Thus, a plethora of grooming products brands targeted towards Indian men have emerged.

A few of the D2D game-changers are listed below:

  • Ustraa 

Founded by Rahul Anand and Rajat Tuli, USTRAA is here to make men look their best. They promise great quality products, grooming tips, and hacks to make life exciting. 

No Sulphate. No Paraben. No Harmful Chemicals. 

Ustraa is backed by IIFL Seed Ventures Fund, Wipro consumer care and lighting  and Infoedge

  • Beardo

Founded by Ashutosh Valani and Priyank Shah, Beardo is a beard care expert that focuses on beard grooming products and men’s skincare range. They always come up with breakthrough products that are hassle-free to use and are effective on men.

Beardo is backed by Artha India Ventures, Siddharth Somaiya, Venture Catalyst and many others. Marico acquired Beardo in the year 2020.

  • The Man Company

Founded by Bhisham Bhateja, Hitesh Dhingra and Parvesh Bareja, The Man Company was conceived in honour of the modern men who look and feel their very best.

Entirely free of harmful chemicals and enthusiastically infused with premium essential oils, they ’ve devised a product range that are widely loved by consumers. The core of our offerings lies in the quality and richness of handpicked natural ingredients. 

They are backed by Emami, Red Cliff Capital and Bollywood Actor Ayushmann Khurana.

  • Bombay Shaving Company

Founded by Rohit Jaiswal, Raunak Munot, Deepu Panicker and Shantanu Deshpande, Bombay Shaving Company, is dedicated towards providing men with the ultimate grooming experience, powered by superfoods, without any compromises. Their varied range of products target everyday grooming problems with efficient solutions.

They are backed by Reckitt, Sixth Sense Ventures, Malabar Investment Advisors, and many others.


These D2C brands are redefining the men’s grooming space in the country.

Which one would you like to add to the list?


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